Burberry thus decided to completely revamp its marketing department and build up an in-house creative content media team. Usually the products that require after sales services or warrantees are set at high price level as compared to the one who requires only one time purchasing. Free resources to assist you with your university studies! In the store, users can watch their key brand live from any location. About Burberry Group : Burberry Group plc is an elite fashion house that deals in clothing, accessories, perfumes and cosmetics. Our academic experts are ready and waiting to assist with any writing project you may have. After analyzing the pros and cons of the different modes available for Burberry, I would recommend Burberry to choose the first two modes i.e. [iii], Although Burberry is providing a variety of products, yet there are some products which its competitors i.e. VAT Registration No: 842417633. UK, US, Asia and Europe but it is not covering it entirely. The pricing strategy depends upon market segmentation and the target market. Therefore, it indicates that the accessories of Burberry Group Plc. All of its major competitors are there in Australia and are operating with the same high prices that are worldwide. Investment and private banking: case of barclays, Attitude and job satisfaction and their influence on employee motivation. The products included the women wear A/W13 and S/S13 runway shows. It must be calculated by keeping in mind all costs including hidden costs. These all elements are essence of a well defined and controlled IMC plan which is clearly seen from Burberry’s current market success. [xix], Prada is available in Melbourne, Sydney, Southbank and Surfer’s Paradise. Describe Burberry’s customer base. The current IMC is mainly composed of celebrity endorsement, direct selling, selling through franchise, sponsorships, internet advertising, e-retailing, public relations, billboards, games, Television commercials, brand image and personality efforts, limited media selection and unique selling point. Chanel is available in Sydney and Melbourne. This is particularly critical in order to allow Burberry to manage its supply chain strategically, identifying various points throughout the supply chain where goods can be held to reduce the risk of delays. The company aims at selling its product to end consumers through wholesale and retail channels. The Spanish and Korean brought in a number of languages online. This gives a psychological effect on Burberry’s customers; if the brand had a lower price range then they may believe the quality isn’t as good as the competitors. Queen Elizabeth II and Prince of Wales had granted Royal Warrants to the company. Burberry must enhance its product category in order to keep pace with the competition. Burberry is strategically located and can avail products to its target customers easily. So it would be a sort of necessity for Burberry to go with the same pricing technique so that I can have a same image worldwide. Competition from the other players: Intense competition from other players in Players like Gucci, Louis Vuitton & Prada having presence worldwide possess serious threat to the existence of Burberry. We will ensure dynamic online customer engagement, for example through evolving and personalizing homepages.” Burberry’s team believes that personalization has become the new norm. The Group added 21 mainline stores during the year, including Burberry’s first flagship store in Asia at Singapore’s Ion Orchard. Burberry Group Plc., luxury fashion house in Britain which distributes clothing and fashion accessories as well as licensing fragrances. Introduction 2. what other product categories should Burberry be entering? The essay elaborates the annual report and accounts analysis of a luxury fashion house, Burberry Group Plc. Social networking through Facebook and own social network named “Art of the Trench” which presents pictures of its customers. CSR is also said to be a silent promoter of the company and this factor is missed in Burberry’s focus. For this, the levels of distribution channels will be low. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. In addition, your store service and the way you access the customer also matters. Burberry must turn to outsource providers who can offer the expertise needed to keep the supply chain moving. Burberry targets traditional individuals as well as the new fashion conscious customer. So market development strategy is recommended from the Ansoff growth matrix. “Classic tailored style, especially in ready-to-wear, feminine elegance, luxury fabrics; reinvention of the invention of the woman suit. Info: 5120 words (20 pages) Essay Burberry’s Current Markets and Product Lines: Burberry is currently serving four big regions i.e. The company has also introduced licensing agreements in Japan and worldwide, which has given leverage to the technical and local expertise of licensing. 6) Brand recognition: The company has been listed in Top 100 Global Brands for the fourth time in consecutive years. [xi], Develop interest and curiosity of customers through online Burberry games in which you can customize the clothes and accessories of a dummy so that you can imagine your personal choice on your own. 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