(, In terms of most popular YouTube brand channels (ranked by the number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020. (Animoto, 2017), 83% of video marketers say video has helped them generate leads. (SEMrush, 2019), In the marketing industry, the top-performing articles are over 5,700 words in length. Your turn: what inbound marketing statistics would you add to this list? (SEMrush, 2019), 75% of marketers use their reports to show how campaigns are directly impacting revenue. (HubSpot, The average global adblocking rate in early 2018 was estimated at 27%. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers. (Source: Siege Media) (Google, 2020), 54% of consumers want to see more video content from a brand or business they support. (Wyzowl, 2019), A 2019 survey found 25% of teens in the U.S. used Instagram the most out of all social networks. (Statista, 2020), Among U.S. agencies and marketers in March 2019, the automobile industry was estimated to spend $18.9 million on average on digital and mobile video advertising. (SEMrush, 2019), 94% of marketers use social media for content distribution. (Statista, 2020), Roughly two-thirds of U.S. adults report that they are Facebook users. (Salesforce, 2017), Of those who are automating marketing, 23% are automating their content delivery. (, Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. (LinkedIn, 2020). (Think with Google, 2019), Watch-time for YouTube videos on "which product to buy" doubled between 2017 and 2018. Instagram is the social channel with the second-highest ROI among marketers. (Wyzowl, 2020), In 2020, social engagement videos are among the top four most common types of video marketers are investing in today. 47% of people open emails based on the email subject line alone. (Omnisend, 2018), Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight." Across social channels, photo and imagery posts are the most-used content type to increase audience engagement. Free and premium plans, Content management system software. (Statitsa, 2019), In 2019 the U.S. was the largest global market based on mobile advertising spending. Influencer Marketing Statistics. (Statista, 2019), Snapchat offers six different advertisement formats on the platform. (Jumpshot via Sparktoro, 2019), Google uses 810 unique SERP features. (, Email subject lines feature 43.85 characters on average. Download our Canadian research report than examines top sales and marketing trends shared by 3,400+ marketers and 500+ global sales leaders. (, The most common measurement of success for content marketing programs is Total Sales. (, In 2020, SEO reports will tie initiatives to outcomes, such as showing the impact of SEO on broader business goals. (Statista, 2020), 58% of smartphone users feel more favorable towards companies whose mobile sites or apps remember who they are and their past behavior. ... Email marketing is one of the most effective ways to market your business and build a relationship with your customer. (Statista, 2020), The largest U.S. Twitter audience by age group, as of September 2018, is tied between 25-34 and 55-64 year-olds. (InsideView, 2018), 23% of salespeople said the thing they need most from their marketing team is "better quality leads", while 15% ranked "more leads" as their top need from marketers. Point Visible. ... 55% of marketers say blog content creation is their number one inbound marketing priority. (Wyzowl, 2020), Only 11% of video marketers say they've used Snapchat as a video channel in 2020. (, 73% of people admit to skimming blog posts while 27% consume them thoroughly. (Statista, 2020), Twitter generated 87% of its revenue through advertising services in 2019. (Oberlo, 2018), At 30.5% in 2020, government emails dominate email open rates globally. (Facebook, 2019), The number of messages sent to businesses on Facebook has doubled in the past year. (Statista, 2020), In 2019, LinkedIn InMail was the third most-used candidate outreach channel globally, behind email and phone/ text. These include the same parameters returned from the 'get all marketing emails' and 'get a marketing email' endpoints, in addition to the performance related metrics described in the table below. (HubSpot, 2017), Over 20% of marketers surveyed say that email design is improving their email engagement. (Statista, 2020), As of January 2020, LinkedIn had an addressable ad audience reach of 88% in Iceland, making it the country with the greatest rate of reach for the platform. (HubSpot) Tweet this! (, "Content Marketing Strategy" is the most searched query related to content marketing. Website conversion rates drop by an average of 4.42% with each additional second of load time. (SEMrush, 2019), 86% of companies produce blog content compared to other formats. 16 Video Marketing Statistics Every Marketer Should Know [SlideShare] Logo … Premium plans, Connect your favorite apps to HubSpot. Given that HubSpot and marketing/sales are so data-driven, "Average" is completely not sufficient as a lone stat for what's typically happening in a group. You might be wondering if email is still a worthwhile marketing strategy. This is how you'll reach your audience members and customers to convert more leads and boost conversions. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. (Statista, 2019), In February 2017 there was a total of 250 million searches performed using Pinterest Lens, while in February 2018, there was a 140% increase, with a total amount of 600 million visual searches. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. (Statista, 2019), Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns. (Statista, 2020), 38% of video marketers plan to include Twitter in their 2020 video marketing strategy. (, Marketers who use segmented campaigns note as much as a 760% increase in revenue. (YouTube, 2019), When people are deciding what video to watch on YouTube, relating to their passions is 3X more important than whether or not the video has a famous actor, and 1.6X more important than whether the video has high-production quality. (Business2Community) 2. (Podcast Insights via iTunes, 2020), 75% of Americans age 12+ (approximately 212 million people) are now familiar with podcasting. (Statista, 2020), During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. Ready to see why email marketing is such a powerhouse when it comes to running a business? (Campaign Monitor, 2019) Tuesdays see the highest email open and email unsubscribe rates. (, Increased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. Many of the data points will be helpful in making the case for investing more time and money into your email marketing strategy. Almost 25% of companies invest in mobile optimization as a top SEO tactic. (Wyzowl, 2020), Message Personalization is the number one tactic used by email marketers to improve performance. photo credit: Mike Licht, NotionsCapital.com via photopin cc (Statista, 2019), In 2019, mobile advertising spending was $190 billion worldwide. (SEMrush, 2019), Search is the number one traffic source to blogs across all industries. (, In 2019, the number of global email users amounted to 3.9 billion. (Mailchimp, 2017), On a global basis, segmented email campaigns see 100.95% higher clickthrough rates as compared to non-segmented email campaigns. We provide you 5 strategies, including real-life examples of how Amazon, HubSpot and President Barack Obama use email marketing to succeed. (AWeber, 2019), On a global basis, segmented email campaigns see 14.31% higher open rates as compared to non-segmented email campaigns. (Wyzowl, 2019), 92% of marketers make videos with assets they already have. In this post, we've curated a list of crucial digital marketing statistics and facts. (Smaato, 2018), In 2018, the top mobile ad market globally by highest spending growth was India. (Statista, 2020), As of December 2019, former U.S. President Barack Obama has the most Twitter followers worldwide. (Yes Marketing, 2017), A series of three emails performs better than a single email: 90% more orders for welcome emails, 63% more for abandoned cart emails, and 75% more for customers reactivation. (HubSpot, 2017), People pay attention to video content whereas they skim or multitask written content and podcasts. As of Q1 2020, Pinterest had 367 million monthly active users worldwide. 2020), Over 2 billion logged-in users visit YouTube each month and every day people watch over a billion hours of video and generate billions of views. (HubSpot, 2017), Millennial consumers show the strongest preference for video content from brands.. (HubSpot, 2017), Video ad spending is expected to show an annual growth rate between 2020 and 2024 of 4.9%. (, Text will always be the foundation of search so making sure the text around your website's assets is descriptive will help them rank well in search. (HubSpot, 2017), On average, organizations generate 1,877 leads per month and 1,523 MQLs. Wild Email Marketing Statistics. (seoClarity, 2020), 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (Statista, 2020), As of March 2020, Cristiano Ronaldo is the most-followed person on Instagram with over 209 million followers. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'cce8490b-7fa9-414a-956e-8a5372564a32', {}); A strong relationship between marketing and sales is critical to any business's success. With impressive video capabilities on smartphones today, it's also an affordable and easy tactic to implement, no matter your business type or resources. Take a look inside, Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021. (Statista, 2019), As of Q3 2019, the share of U.S. females who access Pinterest was 43% where was the share of U.S. males who access the platform was 16%. This number is expected to climb to 4.3 billion by 2023. (Statista, 2020), In 2023, Instagram is projected to reach 120.3 million monthly active users in the U.S., up from 107.2 million users in 2019. (Databox, 2019), Landing pages, the least popular type of signup form, have the highest conversion rate (23%). (Innovation Enterprise, 2019), CRM year-over-year growth is expected to be 25% among marketing leaders. (Statista, 2018), 80% of consumers say they’ll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements. (Wyzowl, 2019), 95% of video marketers say video has helped increase user understanding of their product or service. (Pew Research Center, 2018), There are over 80 million small businesses using Facebook's free business tools. (YouTube, 2020), YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (Strategy Analytics, 2018), As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (Salesforce, 2018), 58% of U.S. marketers say they share common goals with their sales teams, compared with 49% of marketers in the UK. (AWeber, 2019), Out of 1,000 analyzed emails, only 6.9% incorporated an emoji in the subject line. (Hootsuite, 2017), Across all sectors, telecommunication services tend to favor Twitter most strongly, whereas businesses in consumer staples, such as household products, make the most use of Facebook. (, 59% of respondents say marketing emails influence their purchase decisions. (, 35% of business professionals check email on a mobile device. (Statista, 2020), Facebook Messenger has 116% more monthly active users in the United States than the second most popular messaging app, Snapchat. % click-through rate to remain relevant and keep up with the latest digital marketing statistics, from adoption to and. Pinterest users in the future crucial digital marketing statistics way to nurture.. Deteriorates 25 % per year Live video is the number of messages sent businesses! Got a new report to help distribute their content success type to increase audience engagement was that. 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