We promise not to spam you! They will be reminded via email that they have products in the cart. Carefully orchestrated email … Know why email marketing is effective a lot and know why email is such a vital key to the success of your business. 2. In addition to the content having to be relevant, it must also have some call-to-actions to motivate people to click where we want. This way, it is important to reduce the number of emails and not always be bombarding people with information about companies. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics! Here are the top benefits of email marketing, according to the marketers who responded to the survey: The following email-marketing advantages demonstrate why email marketing is effective and continues to be so widely used by marketers today: Why is email marketing important? Update your browser to view this website correctly. Each time you send them an email, it is a form of communication, which builds upon your relationship. Moreover, the same […] Do you have an email address? Along the way, you’ll pick up some info that’ll help you refine your own email marketing strategy. This tool also allows you to perform A / B tests, helps you to understand which email works best, allows you to target your public, increase company awareness, by sending emails weekly or monthly. 58 percent still say it’s the first thing they check online in the morning, and more than four out of five people check their email daily. Effective email marketing can help create lasting relationships. It is about connecting with your subscribers through content marketing to build brand credibility . That is, practically everyone has email unlike what happens with social media, not everyone has an account, which can difficult and minimize the reach and coverage of the desired segment. The tactic is very effective at helping business owners and consumers stay connected. © 2020 Digital Agency Network is a property of DAN Global (UK) Limited | Registered in England & Wales. Contact us and get started today! It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base. Although a large dedicated team doesn’t hurt, it’s by no means a requirement. Now in social media, content is filtered by them and do not reach all people. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy. Take a look the infographic created by Campaign Monitor below and see how your successes and struggles fall in with other marketers. Consumers support and identify with brands that share their interests and values. Why email marketing is effective Marketers trust email to get their messages across. However, they came up with solutions that ma... How to Leave a Lasting Impression With Great Video Marketing, ​How to Keep Your Small Business Moving in a Post-Pandemic Society, Digital Marketing Influencers to Follow on Clubhouse. If you want to reach a majority of your audience, email is still the most effective method to do so. Registered Office Address: 291 Green Lanes, London, United Kingdom N13 4XS. However, you need to consider your audience and how best to use the marketing medium to generate high open rates and low bounce rates. Email marketing is targeted When you run an advertisement on television or in the newspaper, you have no control over They can choose whether or not to open and read the emails. 4 benefits of email marketing Here are a few reasons why email marketing is so beneficial for businesses. Subscribe to keep up with fresh news and exciting updates. Based on surveys conducted by the Channel Preferences Survey, these indicate that 91% of people access their email at least once a day. FulcrumTech is an online marketing agency that provides strategic guidance and the expert team to design, develop, and implement online marketing programs that exceed your goals. More than half (58%) of the companies surveyed said that they are planning to increase their email-marketing budget, whereas only 7.5% are planning to decrease their budgets. That’s why email marketing works at it’s best when it is personalised. 12% said identifying better-quality leads, 9% said integrating with other media to boost response. That is why it is a good opportunity that businesses should not miss out. Another reason why Email marketing is ideal for B2B companies is that it is extremely relationship-focused, which is useful for growing clientele and business value. Its two-way communication offers a powerful means for businesses to engage directly with clients and maintain strong ties. The recipient will remember the company, and allows you to do remarketing in order to reach people who, for example, have abandoned the website’s shopping cart. can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers. One study found that 72% of people prefer email to other communications from brands. Copyright © 2021 FulcrumTech, LLC. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. Originally published in NewsLever™ August 2017. According to the Fourth Source website, 92% of internet users have at least one email account. This website uses cookies. Email is still a superlative channel to use to drive sales, customer acquisition and … Founder & Managing Director at Vrrb, Seth Geoffrion joined our Q&A session. For most companies, investing in email marketing is actually a very wise decision. What are the advantages of using email? This helps you establish and show your brand’s voice and create resonance with your targeted demographics. Email is a powerful marketing tool and it’s necessary to understand why email still plays such a big role in your business and commerce in general: Business email is a quick and quality means to communicate with clients, potential customers, suppliers, staff, your bank manager and industries the world over. When used properly, it can leverage sales, generate new customers and help in their retention. Email marketing is a format that is flexible and provides more space for the content that you want to communicate to your customers. It is six times more effective than social media, Adweek reports. Messages from your friends and family are sitting next to email updates from your company. In an article by Nielsen, they state that 75% of American adults are omni-shoppers—buying both online and offline. All rights reserved. There are 3 advantages why email marketing is so effective. It’s effortless to schedule your email marketing messages ahead of the time, and it doesn’t require you to click ‘send’ every time. While social networks first need to engage people so that they can become Another corporate failure is tireless sending of emails, 78% of its recipients claim to have canceled email subscriptions because they are receiving too many (Hubspot 2016). In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Are you getting the most from your email-marketing program? However, it is also worth noting that there is no one-works-for-all strategy. Learn why email marketing is still a very important marketing tool for your business and some of the top reasons why you should be using it regularly. Effective email marketing automation is about more than peddling your products or services. Cost Effective Email marketing has managed to stay at the top of digital marketing strategies since it is an affordable way for all businesses big or small to turn your leads into customers, which in turn increases ROI. By submitting this form you are giving us permission to email you DAN monthly newsletter only. Email can be tailored to customer actions so that every communication is relevant to their interest. If your answers to both these questions are “Yes,” you may have an idea of why email marketing is so effective nowadays. Check out this list of reasons why email marketing is king for business owners. As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. From crafting effective promotional emails and email newsletters to implementing marketing automation and testing and optimizing your email campaigns, FulcrumTech’s team of certified email marketers will get the results for which you’re striving. And now Unlock the true potential of your marketing with smart data to drive accelerated business growth! There are probably even more reasons than 3, but for this article we will be discussing just 3. But which email-marketing benefits were the marketers primarily trying to achieve? 3 Reasons Why Email Marketing is So Effective for Your Business While things like SEO, social media, and blogging all have their place in online marketing, there is one tool that can be significantly more effective when it comes to connecting with customers—and that’s email marketing. I agree to my email address being stored and used to receive DAN monthly newsletter. Although it is sometimes difficult to get information about the segments, according to Ascend, 51% of marketers say that the success of this tool is often limited by the lack of relevant information about their contacts. What Did Digital Agencies Focus in 2020? 3 mn read Many professionals point to the death of email marketing as a result of the growth of social media and their consequent investment by companies. This is demonstrated in global benchmarking research presented in the report, Email Marketing & Marketing Automation Excellence 2017: Marketers in this survey also expressed their confidence in the advantages of emails, especially compared to other marketing channels. Paid plans are not that expensive. 90.9 percent of Internet users in the U.S. used email in 2019. Sending emails to your subscribers and customers is a sure-fire way to ensure your business stays in their minds. Do you have a habit of checking your inbox at least once a day? As social media grew in popularity, many marketers started to question the future value of email marketing. According to a study done by McKinsey & Company, shows email marketing more effective than social media, stating 40 times more effective than running a social media campaign. Why Email Marketing is Effective? We have the experience needed to help you create goal-oriented strategies that make sense to your company and customers. Email marketing can be a huge boost for small businesses. Email marketing is an important digital marketing technique. However, it is often overlooked by companies who believe that its effectiveness rate is not high enough to allocate significant company resources towards it. Email marketing isn't something marketers do just because they can and it's easy. Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. 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